{"id":25072,"date":"2026-06-04T14:20:26","date_gmt":"2026-06-04T12:20:26","guid":{"rendered":"https:\/\/www.display-magazin.ch\/aeroport-berne-piste-arc-en-ciel-supprime\/"},"modified":"2026-06-04T14:20:26","modified_gmt":"2026-06-04T12:20:26","slug":"aeroport-berne-piste-arc-en-ciel-supprime","status":"publish","type":"post","link":"https:\/\/www.display-magazin.ch\/fr\/aeroport-berne-piste-arc-en-ciel-supprime\/","title":{"rendered":"Turbulences autour de la piste arc-en-ciel de l’a\u00e9roport de Berne-Belp"},"content":{"rendered":"

Pour le Pride Month de juin, l’a\u00e9roport de Berne-Belp a publi\u00e9 sur Instagram une image montrant la piste aux couleurs de l’arc-en-ciel. L’entreprise y \u00e9crivait : \u00ab\u00c0 Bern Airport, nous volons vers la diversit\u00e9. Peu importe ton origine, ta couleur de peau, qui tu aimes, ton identit\u00e9. Chez nous, chaque personne a sa place. C’est vous qui donnez vie \u00e0 notre a\u00e9roport.\u00bb Le texte se terminait par : \u00abVole comme tu es.\u00bb<\/p>\n

L’image \u00e9tait manifestement retouch\u00e9e num\u00e9riquement \u2013 personne n’a vraiment peint la piste d’atterrissage. Elle a pourtant d\u00e9clench\u00e9 exactement ce \u00e0 quoi on s’attend d’une publication Pride : approbation, critiques et beaucoup d’attention.<\/p>\n

D’un c\u00f4t\u00e9, environ 1000 likes ainsi que de nombreux emojis arc-en-ciel et c\u0153ur. De l’autre : des commentaires hostiles envers les personnes queers. Un utilisateur a \u00e9crit que l’arc-en-ciel \u00e9tait un ph\u00e9nom\u00e8ne naturel et non une d\u00e9claration politique. Un autre a pris l’image pour une vraie photo et s’est indign\u00e9 des pr\u00e9tendus co\u00fbts.<\/p>\n

C’est alors que le patron est intervenu. Le directeur de l’a\u00e9roport, Urs Ryf, a fait supprimer la publication le mercredi matin. Aupr\u00e8s de la Berner Zeitung<\/a>, il a d\u00e9clar\u00e9 : \u00abNous ne voulons pas faire de d\u00e9clarations politiques.\u00bb Le responsable des r\u00e9seaux sociaux aurait publi\u00e9 le post sans concertation pr\u00e9alable. Cela n’aurait pas de cons\u00e9quences pour le collaborateur. L’entreprise souhaite am\u00e9liorer ses processus internes.<\/p>\n

Vole comme tu es \u2013 mais pas longtemps
\n<\/h2>\n

Cet incident est r\u00e9v\u00e9lateur par sa mesquinerie m\u00eame. Un a\u00e9roport r\u00e9gional, une publication bien intentionn\u00e9e, un sup\u00e9rieur direct qui place la neutralit\u00e9 au-dessus de la prise de position. L’image avait d\u00e9j\u00e0 \u00e9t\u00e9 largement partag\u00e9e avant d’\u00eatre retir\u00e9e \u2013 on sait qu’Internet n’oublie jamais.<\/p>\n

La question de savoir si la communication d’entreprise autour du Pride Month est \u00abpolitique\u00bb ou simplement humaine continue d’\u00eatre d\u00e9battue dans de nombreuses directions d’entreprise. L’a\u00e9roport de Berne y a r\u00e9pondu. Pour l’instant du moins.<\/p>\n

Texte: Maurice M\u00fcller.<\/em><\/p>\n

Traduit de l’allemand \u2013 article paru sur display-magazin.ch.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Une publication sur les r\u00e9seaux sociaux de l’a\u00e9roport de Berne-Belp pour le Pride Month a d\u00e9clench\u00e9 plus de r\u00e9actions que pr\u00e9vu. \u00c9pilogue : suppression sur ordre de la direction.<\/p>\n","protected":false},"author":49,"featured_media":19753,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[457],"tags":[],"class_list":["post-25072","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualites"],"yoast_head":"\nTurbulences autour de la piste arc-en-ciel de l'a\u00e9roport de Berne-Belp | DISPLAY Magazin<\/title>\n<meta name=\"description\" content=\"Une publication sur les r\u00e9seaux sociaux de l'a\u00e9roport de Berne-Belp pour le Pride Month a d\u00e9clench\u00e9 plus de r\u00e9actions que pr\u00e9vu. \u00c9pilogue : suppression sur ordre de la direction.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, 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