{"id":24964,"date":"2026-04-20T16:48:32","date_gmt":"2026-04-20T14:48:32","guid":{"rendered":"https:\/\/www.display-magazin.ch\/fin-de-la-creativite\/"},"modified":"2026-04-20T16:48:32","modified_gmt":"2026-04-20T14:48:32","slug":"fin-de-la-creativite","status":"publish","type":"post","link":"https:\/\/www.display-magazin.ch\/fr\/fin-de-la-creativite\/","title":{"rendered":"La fin de la cr\u00e9ativit\u00e9"},"content":{"rendered":"

Communaut\u00e9<\/span>Non class\u00e9<\/span><\/div><\/strong><\/p>\n

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Tu as toujours voulu savoir danser, chanter ou jongler? Pas de probl\u00e8me. La Chine a lanc\u00e9 le g\u00e9n\u00e9rateur d’images IA Seedance 2.0. Il cr\u00e9e des vid\u00e9os avec ton visage, indiscernables de la r\u00e9alit\u00e9. Est-ce le d\u00e9but de la fin de la cr\u00e9ativit\u00e9?<\/h4>\n

Par Frank Richter<\/strong><\/p>\n

\u00ab\u00c7a va tr\u00e8s vite\u00bb, dit mon ami. \u00abOn doit juste scanner ton visage et enregistrer ta voix.\u00bb On mesure les donn\u00e9es biom\u00e9triques de mon visage, comme on le fait pour configurer un nouveau t\u00e9l\u00e9phone. Ensuite, je dois prononcer trois phrases en anglais pour que l’IA puisse cloner ma voix. Et voil\u00e0. D\u00e9sormais, je poss\u00e8de tous les talents du monde. Je sais danser, je sais chanter, je sais faire du ski nautique.<\/p>\n

Peu importe la consigne que je donne \u00e0 l’IA, elle cr\u00e9e en quatre minutes une vid\u00e9o de moi.<\/p>\n

Seedance 2.0, c’est le nom de la derni\u00e8re merveille de ByteDance, l’entreprise derri\u00e8re TikTok. Pour 15 francs par mois, ce g\u00e9n\u00e9rateur d’images permet \u00e0 l’utilisateur de cr\u00e9er jusqu’\u00e0 120 vid\u00e9os g\u00e9n\u00e9r\u00e9es par IA.<\/p>\n

Des chats \u00e0 six pattes<\/strong><\/p>\n

Jusqu’ici, j’\u00e9tais convaincu de reconna\u00eetre imm\u00e9diatement les vid\u00e9os g\u00e9n\u00e9r\u00e9es par IA. Tous les quinze jours, ma m\u00e8re m’envoie sur Instagram des vid\u00e9os d’animaux quelconques. Des chats qui fuient une inondation ou des chiens qui forment une pyramide. Au bout de six secondes maximum, c’est clair pour moi: ces petits films sont g\u00e9n\u00e9r\u00e9s par IA. Les mouvements sont faux, les animaux ont trop de pattes, la lumi\u00e8re et les ombres paraissent en quelque sorte disproportionn\u00e9es.<\/p>\n

Pas avec Seedance 2.0. On entre le prompt suivant: \u00abFais-moi accueillir, en costume, dans une salle comble, le public de mon nouveau spectacle \u2018#LOVEMYJOB\u2019.\u00bb L’IA fait exactement \u00e7a. La lumi\u00e8re et les ombres sont parfaites. Les gens dans le public ont l’air r\u00e9els. L’IA a m\u00eame copi\u00e9 mes cernes. J’ai l’air de Tom Cruise un mauvais jour. Seul mon \u00aballemand\u00bb sonne encore un peu trop anglais, car le mod\u00e8le linguistique est pour l’instant limit\u00e9 \u00e0 l’anglais et au chinois.<\/p>\n

Du crowdwork comme chez les pros<\/strong><\/p>\n

Mon ami me montre une autre fonction de l’appli. Comme dans le feed TikTok ou Instagram occidental, il est possible ici aussi de se faire proposer des vid\u00e9os courtes par l’algorithme. La diff\u00e9rence, c’est que chacune d’entre elles est enti\u00e8rement g\u00e9n\u00e9r\u00e9e par IA.<\/p>\n

Je vois donc des vid\u00e9os de \u00abR\u00e9gula\u00bb chinoises quelconques, qui travaillent normalement dans la comptabilit\u00e9 d’une assurance, mais qui ici dansent devant la tour Eiffel sur Gangnam Style ou foncent en Ferrari dans Tokyo.<\/p>\n

On voit m\u00eame la vid\u00e9o d’un utilisateur que l’IA a transform\u00e9 en com\u00e9dien. Dans sa vid\u00e9o, il discute avec un public qui n’existe pas et r\u00e9pond avec humour \u00e0 leurs r\u00e9ponses. Je ris vraiment deux fois. \u00abMerde\u00bb, je me dis, l’IA sait m\u00eame faire du crowdwork.<\/p>\n

La d\u00e9valorisation du talent<\/strong><\/p>\n

Je me pose actuellement la question suivante: Seedance 2.0 va-t-il d\u00e9truire les r\u00e9seaux sociaux? Honn\u00eatement, c’est m\u00eame mon espoir. Car pourquoi devrais-je regarder des sketches comiques si je sais que les gens ont juste scann\u00e9 leur visage et que l’IA s’est charg\u00e9e de la partie cr\u00e9ative?<\/p>\n

Si les utilisateurs et utilisatrices peuvent soudain tout faire gr\u00e2ce \u00e0 l’IA, quelle valeur a encore le talent? Car \u00e0 l’avenir, le talent r\u00e9el serait assimil\u00e9 \u00e0 l’IA ou, pire encore, imm\u00e9diatement per\u00e7u comme du fake. Et si l’IA cr\u00e9e en plus du contenu culinaire, des conseils vacances ou de dr\u00f4les de vid\u00e9os d’animaux, alors que je sais que ni les animaux, ni la nourriture, ni cette version des destinations de vacances n’existent, o\u00f9 est l’int\u00e9r\u00eat de regarder \u00e7a?<\/p>\n

Mon espoir est que les utilisateurs des plateformes de r\u00e9seaux sociaux aspirent \u00e0 l’avenir \u00e0 la r\u00e9alit\u00e9, puisque tout ce qui est pr\u00e9sent\u00e9 est fake. Il est possible que le d\u00e9sir grandisse de revoir de vrais spectacles en direct ou de voyager vers de vraies destinations. Mais il se peut aussi que les gens se fichent tout simplement de savoir si le contenu est r\u00e9el ou fake, tant qu’il divertit. Ce serait alors le d\u00e9clin complet de l’industrie cr\u00e9ative, car aucun d’entre nous ne peut rivaliser avec la production de l’IA.<\/p>\n

Mais fuck it, au moins je saurai faire du ski nautique et jongler \u00e0 l’avenir.<\/p>\n

Voir cette publication sur Instagram <\/a><\/p>\n

Une publication partag\u00e9e par W Costa Navarino (@wcostanavarino)<\/a><\/p>\n<\/blockquote>\n

Voir cette publication sur Instagram <\/a><\/p>\n

Une publication partag\u00e9e par W Costa Navarino (@wcostanavarino)<\/a><\/p>\n<\/blockquote>\n

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Texte: Online Redaktion.<\/em><\/p>\n

Traduit de l’allemand \u2013 article paru sur display-magazin.ch.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

googletag.cmd.push(function() { googletag.display(‘div-gpt-ad-1774513281661-0’); }); Tu as toujours voulu savoir danser, chanter ou jongler? Pas de probl\u00e8me. La Chine a lanc\u00e9 le g\u00e9n\u00e9rateur d’images IA Seedance 2.0. Il cr\u00e9e des vid\u00e9os […]<\/p>\n","protected":false},"author":46,"featured_media":16341,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[462,449],"tags":[],"class_list":["post-24964","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communaute","category-non-classe"],"yoast_head":"\nLa fin de la cr\u00e9ativit\u00e9 | DISPLAY Magazin<\/title>\n<meta name=\"description\" content=\"googletag.cmd.push(function() { googletag.display('div-gpt-ad-1774513281661-0'); }); Tu as toujours voulu savoir danser, chanter ou jongler? 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