{"id":24656,"date":"2025-06-10T13:19:00","date_gmt":"2025-06-10T13:19:00","guid":{"rendered":"https:\/\/www.display-magazin.ch\/amour-pour-tous-hm\/"},"modified":"2025-06-10T13:19:00","modified_gmt":"2025-06-10T13:19:00","slug":"amour-pour-tous-hm","status":"publish","type":"post","link":"https:\/\/www.display-magazin.ch\/fr\/amour-pour-tous-hm\/","title":{"rendered":"Love for all at H&M"},"content":{"rendered":"\n\n\n

Dans le cadre de la saison des Prides, H&M pose un signe fort: H&M place ses collaboratrices et collaborateurs au centre de l’attention. Des personnes queers de toutes les r\u00e9gions de Suisse ont \u00e9t\u00e9 invit\u00e9es \u2013 pour faire entendre leur message. Elles ont \u00e9t\u00e9 mises en sc\u00e8ne au si\u00e8ge suisse de H&M par l’\u00e9quipe mode de DISPLAY \u2013 avec des looks iconiques tir\u00e9s des archives H&M.<\/strong><\/p>\n\n\n\n\n\n\n\n

Chez H&M, Pride est bien plus qu’un simple mois festif. Cela c\u00e9l\u00e8bre des valeurs v\u00e9cues tout au long de l’ann\u00e9e. Le partenariat de longue date avec DISPLAY s’inscrit ici \u00e0 merveille. Des personnes refl\u00e9tant toutes les facettes de l’arc-en-ciel ont l’occasion de faire entendre leur voix et de poser un signe fort. Et H&M montre r\u00e9guli\u00e8rement que ses collections peuvent \u00eatre port\u00e9es par toutes et tous.<\/p>\n

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\u00abPride est une c\u00e9l\u00e9bration de l’authenticit\u00e9, de l’amour et de la force de l’appartenance. Au sein du groupe H&M, nous sommes aux c\u00f4t\u00e9s de la communaut\u00e9 LGBTQIA+ \u2013 pas seulement pendant le mois des Prides, mais chaque jour \u2013 car l’inclusion est une composante centrale
de notre identit\u00e9\u00bb<\/i>. <\/span><\/strong><\/span><\/p>\n

Annie Wu, Global Head of People Identity & Purpose<\/em><\/p>\n<\/blockquote>\n

Les portraits sont affich\u00e9s sur des fiches dans les magasins H&M et pr\u00e9sentent les diff\u00e9rentes d\u00e9clarations des collaboratrices et collaborateurs.<\/p>\n\n\n\n

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\u00ab\u00catre queer, c’est beau. Je partage mon histoire pour donner de l’espoir, car m\u00eame apr\u00e8s la douleur, il y a de l’amour \u2013 et il y a toujours quelqu’un qui a besoin d’entendre: tu n’es pas seul\u00bb.<\/b><\/span> <\/span> <\/b>
Nick, magasin de Saint-Gall<\/em><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

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\u00abJ’ai grandi entour\u00e9e d’amour \u2013 et je sais que ce n’est pas l’histoire de tout le monde. C’est pour cela que je me tiens debout avec fiert\u00e9: pour construire un monde o\u00f9 chacun se sent libre d’\u00eatre exactement qui il est\u00bb.<\/span>
<\/b>Marilyn, magasin de Gen\u00e8ve<\/em><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

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\u00abJe ne rentre peut-\u00eatre pas dans une case de la mode \u2013 et c’est bien l\u00e0 toute la question. Pride, \u00e7a veut dire vivre dans la dignit\u00e9, dire sa v\u00e9rit\u00e9 et ne jamais laisser personne \u00e9teindre ta lumi\u00e8re\u00bb.<\/span>
<\/b>Eric, magasin de Gen\u00e8ve<\/em><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

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\u00abPride, c’est la libert\u00e9, l’amour et le respect. Que ce soit \u00e0 Zurich ou ailleurs en Europe \u2013 je porte ce message partout o\u00f9 je vais \u2013 la t\u00eate haute et en blazer\u00bb.<\/span>
<\/b>Zdenko, magasin de Hinwil<\/em><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

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\u00abLa mode a toujours \u00e9t\u00e9 ma voix, m\u00eame quand je n’avais pas les mots. Pride, c’est \u00e0 la fois une f\u00eate et une r\u00e9sistance \u2013 notre joie, <\/b><\/span>nos histoires, notre style, tout cela compte\u00bb.<\/span>
<\/b>Fabio, bureau de Zurich<\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

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\u00abJe suis fier de montrer chaque version de moi-m\u00eame \u2013 chanteur folk, passionn\u00e9 de mode, \u00eatre humain. Pride, \u00e7a veut dire vivre sa v\u00e9rit\u00e9, sans s’excuser\u00bb.<\/span>
<\/b>Artur, bureau de Zurich<\/em><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

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\u00abPride, \u00e7a veut dire que nous nous battons pour notre place dans la soci\u00e9t\u00e9 et que nous montrons au monde qu’il n’a pas besoin de nous comprendre pour nous respecter\u00bb<\/span>
<\/b>Anderson, magasin de Zurich<\/em><\/p>\n<\/blockquote>\n<\/div>\n<\/div>\n\n\n\n

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Des personnes queers de toutes les r\u00e9gions de Suisse ont \u00e9t\u00e9 invit\u00e9es \u2013 pour faire entendre leur message. Elles ont \u00e9t\u00e9 mises en sc\u00e8ne au si\u00e8ge suisse de H&M par l’\u00e9quipe mode de DISPLAY \u2013 avec des looks iconiques tir\u00e9s des archives H&M.<\/em><\/strong><\/p>\n\n\n\n

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L’\u00e9quipe de production derri\u00e8re le projet de diversit\u00e9, compos\u00e9e de H&M et DISPLAY. De gauche \u00e0 droite: Raphael Hadad, C\u00e9dric Afonso, Edgar Balseca, Ivan Ivanov, Dragana Seslak, Cristina Spina et Micael Teixeira.<\/em><\/strong><\/p>\n

Photoshoot for H&M  |  <\/b>Photography: Raphael Hadad | Fashion Director: Edgar Balseca | Direction de projet c\u00f4t\u00e9 H&M: Ivan Ivanov, Cristina Spina | Hair & Make-up: Samire & Lilly by Ghel.ch | Project Assistant: Lisa by Select Agency<\/h5>\n\n\n\n\n\n\n\n\n\n

Texte: Mark Frederick Chapman.<\/em><\/p>\n

Traduit de l’allemand \u2013 article paru sur display-magazin.ch.<\/em><\/p>","protected":false},"excerpt":{"rendered":"

\u00c0 l’occasion de la saison des Prides, H&M met en lumi\u00e8re ses collaboratrices et collaborateurs queers de toute la Suisse. L’\u00e9quipe mode de DISPLAY les a mis en sc\u00e8ne au si\u00e8ge de H&M avec des looks iconiques tir\u00e9s des archives.<\/p>\n","protected":false},"author":23,"featured_media":3437,"comment_status":"","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[496],"tags":[],"class_list":["post-24656","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mode"],"yoast_head":"\nLove for all at H&M | DISPLAY Magazin<\/title>\n<meta name=\"description\" content=\"\u00c0 l'occasion de la saison des Prides, H&M met en lumi\u00e8re ses collaboratrices et collaborateurs queers de toute la Suisse. 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